of marketing: An applied, collaborative learning approach
Chapter One - What is marketing and
how does it differ from sales, advertising, and promotion?
|Chapter One: HTML||Chapter One: PDF||Chapter One: Word||Chapter One: Text|
Chapter Two - What is Marketing
Management and what do product managers and marketing managers do?
|Chapter Two: HTML||Chapter Two: PDF||Chapter Two: Word||Chapter Two: Text|
Chapter Three - How do we identify
and understand markets?
|Chapter Three: HTML||Chapter Three: PDF||Chapter Three: Word||Chapter Three: Text|
Four - Why do we study
buying behavior in Marketing and what have we learned?
|Chapter Four: HTML||Chapter Four: PDF||Chapter Four: Word||Chapter Four: Text|
Chapter Five - How companies manage marketing research
|Chapter Five: HTML||Chapter Five: PDF||Chapter Five: Word||Chapter Five: Text|
Chapter Six - How do companies
decide what products and services to market?
|Chapter Six: HTML||Chapter Six: PDF||Chapter Six: Word||Chapter Six: Text|
Seven - Specific Challenges of Marketing High Technology
|Chapter Seven: HTML||Chapter Seven: PDF||Chapter Seven: Word||Chapter Seven: Text|
Eight - How is the pricing decision made?
|Chapter Eight: HTML||Chapter Eight: PDF||Chapter Eight: Word||Chapter Eight: Text|
Chapter Nine - How do producers get
their products and services to their target customers?
|Chapter Nine: HTML||Chapter Nine: PDF||Chapter Nine: Word||Chapter Nine: Text|
Ten - What are the options for promoting products and services?
|Chapter Ten: HTML||Chapter Ten: PDF||Chapter Ten: Word||Chapter Ten: Text|
Eleven - Creativity and Marketing
|Chapter Eleven: HTML||Chapter Eleven: PDF||Chapter Eleven: Word||Chapter Eleven: Text|
Chapter Twelve - What is the international market and why is it important?
|Chapter Twelve: HTML||Chapter Twelve: PDF||Chapter Twelve: Word||Chapter Twelve: Text|
Complete Book - Download the entire Principles of marketing book
|Whole Book: HTML||Whole Book: PDF||Whole Book: Word||Whole Book: Text|
II. Applications: Exploration of marketing application: Case studies
Chapter Thirteen - Basic exploration
of creating marketing programs: Planning
Chapter Fourteen - Basic exploration
of creating marketing programs: Identifying
the target market for a new product or service
Chapter Fifteen - Basic exploration
of creating marketing programs: Establishing a way to get the product or service
to the target market
Chapter Sixteen - Basic exploration
of creating marketing programs: determining price
Chapter Seventeen - Basic
Exploration of creating marketing programs: developing the right product and
service at the right time and place for the right target market
Chapter Eighteen - Basic Exploration
of creating marketing programs: Developing International Programs
Chapter Nineteen - Basic Exploration
of creating marketing programs: Marketing High Technology
Chapter Twenty - Basic Exploration
of creating marketing programs: Developing the Right Promotion Program
Chapter Twenty-One - Basic
Exploration of creating marketing programs: the Zen Character of Learning about
Marketing and Customer Focus